CONTACT:    CPRi Communications
        Jeff Jacomowitz
        201-641-1911 x18
        jjacomowitz@cpronline.com


FOR IMMEDIATE RELEASE

NEW FROM NEOSTRATA:
BIONIC LOTION RESCUES EXTREMELY DRY OR IRRITABLE SKIN

Dermatologist-developed Conditioning Lotion Soothes Eczema and Promotes Smoother, Healthier Skin; Ideal Following Laser Procedures,
Including Hair Removal

PRINCETON, N.J. – Born in the scientific age of bionic engineering comes a powerful new ally for extremely dry, scaly, sensitive skin resulting from laser procedures, as well as conditions including eczema, psoriasis or xeroses:     NeoStrata’s Bionic Lotion.

Medically developed and formulated, Bionic Lotion contains key ingredients proven to gently soothe, effectively condition and intensely moisturize the skin, leading to a more radiant, even skin tone. These key ingredients include:
•    Lactobionic Acid: a patented polyhydroxy “bionic” acid (PHA) – exfoliates, plumps and soothes skin and provides intense moisturization to minimize the visible signs of aging, while providing antioxidant benefits.

•    Gluconolactone: diminishes the appearance of fine lines and wrinkles, evens skin pigmentation, improves skin tone clarity while providing moisturization. Also acts as a cell nutrient and a natural antioxidant.

“A fragrance-free, light lotion for all-over body use, Bionic Lotion’s proprietary formula also includes multiple skin conditioners and Vitamin E to combat the ravages of harsh weather or sun exposure, offering year-round benefits,” explains Barbara Green, director of technical and consumer affairs for the NeoStrata Company, Inc. “This new breed of skin care is just what the doctor ordered for skin needing ultra hydration and for those with sensitive skin seeking a healthy, radiant complexion, or for skin conditioning after cosmetic procedures.”

For eczema sufferers, Bionic Lotion offers soothing relief and an improved skin condition. Non-irritating and suitable for all skin types as a daily moisturizer, Bionic Lotion is also ideal for addressing sensitive skin resulting from laser removal of unwanted hair.

Bionic Lotion may be applied to the face, hands and/or body twice daily. Regular use of sunscreen protection for exposed skin areas is recommended. Packaged in a 3.4 oz. flip-top bottle, Bionic Lotion is available through medical professionals, including dermatologists and plastic surgeons, at a suggested retail price of $22.00.

For more information on Bionic Lotion, ask your skin care physician, call 1-800-628-9904 or visit www.neostrata.com.

About NeoStrata
Bionic Lotion by NeoStrata was developed by the Princeton, New Jersey-based NeoStrata Company, Inc., the medical community’s recognized leader in Alpha Hydroxyacid (AHA) formulations. A medically-based dermatological company dedicated to the advancement of skin care and to educating the public about the benefits of AHAs, the NeoStrata Company, Inc. was established in 1988 by Drs. Van Scott and Yu, who have devoted nearly 30 years to researching the potential of AHAs. The company markets a comprehensive line of patented, quality skin care products, all based on advanced AHA technology.




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