Burbank, CA July 11, 2004 -- Would you like to start waxing but don’t know where to go? How do you find a good salon? What should I know before I consider waxing? These questions and more will be answered by Wax Poetic owner Kerry Nicole along with a few tips to help you through the process.

WHY WAX?
Waxing is popular because nobody likes to shave, you stay smoother longer (hair takes longer to grow back than with shaving), and the hair grows back thinner & is less noticeable. Other advantages are that you get to say goodbye to razor burn, razor cuts, and stubble (no more 5 o’clock shadow underneath your arms). The downside to waxing is that you have to let the hair grow back at least a quarter of an inch before you can get it waxed and some people just can’t stand the growing out period. If you are one of these people then waxing is not for you. However, if you can stand a little bit of hair, the good news is that the more you wax the less your hair will grow back so that the little bit of hair left is barely noticeable.

STOP SHAVING!!!
Once you have made the decision to start waxing, you need to stop shaving. When you shave in between waxings, the hair follicle grows in thicker and begins a very frustrating process for both the esthetician and the person being waxed being that now not only is the hair getting stronger and thicker, rather then weaker, but the hair is more painful to pull out. Owner Kerry Nicole of Wax Poetic says, “I usually try to get people to wax at least three times in a row without shaving so we can hit all three hair growth cycles and really weaken the hair so the client will really get a sense of the benefits of waxing and how much less their hair will grow back.”    

DO YOUR RESEARCH
Obviously the best way to find a great esthetician is through a referral. Another good way is to try checking out the yellow pages and look for the salon with the largest ad. A large ad indicates that the salon is making enough money to be able to pay for the ad and if they are making money they are probably good at what they do. The internet is also a good resource, particularly sites where customers can post reviews, sometimes there are even ratings. This is a great way to get a feel for what your experience will be like.

CALL THE SALON
When you call a salon, pay attention to how the receptionist responds to you and your questions. If the receptionist is rude or gives you attitude, call somewhere else; at the same time be aware that if you are calling a busy salon the receptionist is going to be handling multiple phone lines so try and keep your questions short and to the point. Says Nicole, “When calling a salon for the first time ask how many different types of wax they use. We use three different types of wax, but please don’t ask what brand of wax they use since you don’t know brand names and often neither will the receptionist.”

VISIT THE SALON AND MEET YOUR ESTHETICIAN
“Your first visit to a new salon should be for a simple service. Get a lip wax, underarm or leg wax – don’t trust someone you’ve never met before with your eyebrows or a brazilian. You’ll learn a lot from your first visit to a salon and will be able to assess whether or not this is the person who you want to trust with the more complicated services,” advises Nicole. Some things you want to notice during your first visit. Do they run on time or will you have a long wait? Do you feel like it is a comfortable, relaxing environment? Does your esthetician seem confident? Does he/she have a firm, confident touch? Do you feel he/she would be respectful to you and make you feel comfortable with the whole process? If the salon meets these requirements, then it looks like you have found your place.

ADDITIONAL TIPS TO KEEP IN MIND
Always tell your esthetician if you are on any medications both oral and topical. Some medications have contraindications when it comes to waxing that your doctor may not have informed you of. These medications include but are not limited to: Retin-A, Accutane, Differin, Metrogel, and even some glycolics or alpha-hydroxy acids can cause irritation too so the more informed your esthetician is, the better she will be able to service you

The more you relax during the process, the less it will hurt. Wax Poetic owner Kerry Nicole says, “I have a theory that when you tense up your major muscle groups, you tense up little tiny muscles called erector pilae muscles. So while I am trying to pull the hair out your little muscles are gripping the hair too and we play a tug of war which I usually win and rip the hair out but it is definitely less comfortable to the client than if he/she could just relax and then I wouldn’t have to fight the muscles.”

As much as you may want to impress your esthetician with your cute panties, please wear old underwear in case oil, lotion or wax was to get on them.

You must use a loofa or a body scrub every time you take a shower to avoid getting ingrown hairs. When you wax, the hair grows back thinner and often is so thin that it can not penetrate through the surface dead skin. If you scrub regularly, the hair should be able to grow through. Wax Poetic also carries treatment products to help clients who have stubborn ingrown hairs.    

Most people get waxed every 3-4 weeks and it is a good idea to make an appointment in advance so you won’t be tempted to shave.

Background on Wax Poetic
Wax Poetic opened in January 2000 and doubled its size in 2003 to include spa services. Located in the heart of Magnolia Park at 3208 W. Magnolia Blvd in Burbank, Wax Poetic offers a wide range of services including: facials, waxing, eyelash perms & tints, microdermabrasion, massage, steam therapy, spa body treatments, haircuts & color, perms & straightening, extensions, updos, make-up, henna tattoos, and astrology readings. The salon will be expanding in 2005 to include airbrush tanning, manicures / pedicures and an elixir bar. For more information, log onto www.waxpoeticsalon.com or call 818-843-9469.





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