McLean, VA August 25, 2004 -– Alase, the Washington D.C. area’s largest and most experienced laser hair removal specialist, announces the grand opening of its flagship facility in downtown Washington, located at 1028 19th Street, NW. This location is the sixth and largest Alase facility to open in the area by the privately owned local company.

In conjunction with the opening of the new D.C. flagship facility, all Alase facilities will now accommodate both laser hair removal and new non-surgical skin aesthetic services that include medical grade chemical peels, microdermabrasion, physician-grade skin care products, Botox®, Restylane and the all-new technology of FotoRejuvenation RF including the patented FotoFacial RF® treatment.

In line with its reputation for providing knowledgeable, medically-trained staff and professional service, all procedures will continue to be performed at Alase by medical providers in a comfortable spa-like environment.

The new services now offered by Alase are a natural addition for the company because of its expertise in laser and skin treatments. The new additions will compliment the laser hair removal services by promoting total skin health. Utilizing the most advanced equipment and products available in the aesthetic industry today, Alase will help individuals achieve their goals of beautiful, and more importantly, healthy skin, by reducing the appearance of sun damage, wrinkles, acne and acne scars, rosacea and other troubling skin conditions.

Alase has always offered the latest and safest technology for hair removal services, and brings the same technology to its new services, including:

• Diamond-based microdermabrasion systems, rather than dust-causing crystals, for the most effective treatments and consistent results
• FotoRejuvenation RF technology which uses a combination of radiofrequency energy and pulsed light to correct uneven pigmentation while stimulating your body’s own natural production of collagen, helping to lift, tighten and tone the skin.

Dr. Chris Blasy, Maryland and D.C. medical director at Alase states, “At Alase, all treatment regimens are overseen by our medical directors using the highest grade FDA-approved technology. We ensure our client’s safety and treatment quality by providing ongoing training and reviews of our medical staff. In addition, Dr. Bruce Freedman, a board certified plastic surgeon and clinical assistant professor of plastic surgery at Georgetown University, has joined our Medical Advisory Board to lend his knowledge and expertise in facial rejuvenation.”

“Since Washington, D.C. is a very diverse community, with people from all over the world, it is also important that we let our current and future clients know that our services are appropriate for everyone, regardless of age, gender, nationality or race.”

Founded in 1999, Alase is the leading hair removal specialist in the greater Washington, D.C. area. Alase uses the highest-quality, FDA-approved innovative technology and continuously updates services in order to provide the latest technological advancements the industry has to offer for all types of clients. Trusted by over 60,000 Washington area women and men, Alase owns and operates six centers in the D.C .metro area: Fair Oaks, Tyson’s Corner, Reston and Springfield, Virginia; as well as Rockville, Maryland. For more information on Alase, visit: http://www.getalased.com

Contact:
Julie Phillips-Turner
410-490-0033
E-mail: jbpturner@aol.com






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