Columbus, OH June 10, 2004 -- Longhairlovers.com is proud to introduce its new All-in-One Essential Treatment. This completely unique product is unlike anything consumers have used before and is generating positive buzz in the salon industry.

“If you have long hair, you need this product.” – Top salon owner, Victoria, B.C.

Longhairlovers.com founder Jennifer Bahney worked closely with a respected chemist to develop a proprietary formula of high-quality ingredients. She wanted a single product that could be used as a greaseless scalp massage, deep treatment, leave-in conditioner and styling aid. She also had three requirements for this unique product.

First, that it nourish the scalp with herbs and essential oils of Cedarwood, Lavender, Rosemary and Thyme – natural ingredients proven to promote hair growth (Archives of Dermatology (1998; 134:1349-1352).

Second, that it condition the hair shaft with the best ingredients available, including Aloe Vera, Jojoba Oil, Castor Oil, DL-Panthenol (Vitamin B5), and Milk Silk Protein.

And third, that it prevent frizziness and color fade by protecting the hair from the environment with antioxidants (Vitamin E) and sunscreen (Benzophenone-4).

Most hair care products list Water as the first and most plentiful ingredient. Longhairlovers All-in-One Essential Treatment’s primary ingredient is Aloe Vera Juice – a powerful all-natural hair moisturizer that promotes cell regeneration on the scalp.

Ingredients: Aloe Vera Juice, Purified Water, Cetyl alcohol, Polyglyceryl 1, 2 Dipolyhydroxystearate, D-Alpha Tocopherol (Vitamin E), Herbal Extract, Stinging Nettle, Coltsfoot, Diazolidinyl Urea, Methyl Paraben, Propyl Paraben II, Stearalkonium Chloride, Quadrol, Dioleate, Ammonyx Cetac, Propylene Glycol, Castor oil, Jojoba oil, essential oils of Cedarwood, Lavender, Rosemary and Thyme, DL-Panthenol (Vitamin B5), Milk Silk Protein, Benzophenone-4 (sunscreen), Dimethicone Copolyol, Orange-Vanilla Fragrance.

Directions: Shake well. To encourage healthy hair growth, warm Treatment between palms then massage into scalp. As a conditioner and detangler, work Treatment through wet hair, then rinse out or leave in. Pair Treatment with heat for deep conditioning and use as a protective coating before swimming. Apply small amount to dry hair to smooth and polish.

Longhairlovers All-in-One Essential Treatment retails for $19.95 U.S. (8 oz.)




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