Los Angeles, CA July 27, 2004 -- Melancor (www.melancor.com) leading nutraceutical researcher and developer announced the release of new information for hair care professionals surrounding the cause and treatment of thinning and graying hair.

Hair typically turns gray as a result of the natural aging process. The pigment in the hair shaft comes from cells at the base (root) of the hair. These cells are genetically programmed to make a certain amount of pigment (Melanin) starting at a specific age. At some point in the aging process, these cells start to make less pigment until the hair has little pigment at all. A white hair has no pigment, and a gray hair has some pigment but not as much as red or brown hair.

"The first place people turn with graying or thinning hair is their hair care professional," said Dr. Eric Davenport of Melancor. "Before now the only real treatments available were dyeing or expensive pharmaceutical treatments, many not available to hair care professionals. Melancor has developed an all natural, cost effective oral treatment that works to revitalize these dead cells that compromise hair strands." Melancor's patent pending Melancor-NH proprietary blend uses a Melanin producing formula to generate Melanin throughout the body. Melancor-NH also stops male pattern baldness by blocking increased levels of DHT.

Studies indicate that a vast majority of cases of hair loss, male and female, is hereditary. The body naturally produces an enzyme called 5-Alpha-Reductase. When this enzyme reaches an imbalance, mixing with the Androgen hormone located in the scalp, it causes normal testosterone to transform into DHT. Researchers have found that certain combinations of minerals and herbal additives can attach to the 5-Alpha-Reductase in order to block the formation of DHT. Melancor-NH can halt the effects of DHT and even help the re-growth of hair follicles people had already lost.

"Melancor-NH is the first proprietary all natural oral treatment designed to help men and women overcome genetic and natural aging links to gray hair and baldness," says Dr. Gregory Collaghan, Reseller for Melancor.

Melancor-HN is now being made available in large scale to hair care professionals nationwide through a special industry specific wholesale program. More details about the program can be found at www.melancor.com or by calling 1-888-769-4729.

ABOUT MELANCOR: More than 15 years ago, Melancor (www.melancor.com) was founded by doctors and nutritionists, providing quality hair and skin products such as the proprietary Melancor-NH, in nearly 20 different countries. Melancor has provided research and service to help find a solution for people who are looking for realistic solutions to their disposition to gray or balding hair.

Contact Information:

Sales and Distribution
1-888-769-4729
reseller@melancor.com
MELANCOR CONSUMER HEALTHCARE





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