To many people, shiny hair equals healthy hair. But since most shampoos at the retail and professional level contain sodium chloride, more commonly referred to as table salt, shiny hair becomes more difficult to achieve. An abrasive that irritates the skin, sodium chloride is as harmful to the hair and scalp as it is to the daily diet. It is used in shampoos as a lathering agent and an inexpensive way to ensure the viscosity and thickness of the product but can damage both the hair and scalp when used frequently.

Montreal-based Tosca Research Laboratories is one of only a few haircare companies that formulates its shampoos without sodium chloride. Instead of using an ingredient like sodium chloride that can make hair dull, dry and brittle, Tosca Style shampoos combine naturally derived botanical, vitamin and protein elements to give unprecedented shine, volume, body and texture to all hair types.   

In an effort to introduce the consumer to the superior quality of Tosca Style products, the company is offering its Shine Trio, a combination pack of the 10.14-oz enhancingshampoo, 10.14-oz detanglingconditioner and 10.14-oz freezingspray, for the retail price of $29.95, a savings of nearly 50 percent.

Gentle enough for everyday use, the products provide maximum brilliance and manageability when used in combination.

Tosca Research Laboratories manufactures Tosca Style for the professional beauty industry. For more information, please visit www.toscastyle.com or call (800) 263-3575.





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